Old Navy

Old Navy is a division of Gap, Inc. of San Francisco, Calif., and has 800-plus stores in the U.S. and Canada. The company makes shopping fun and fashion affordable for the whole family with sportswear and accessories for babies, girls, boys, men, and women.

ProfitLogic Training Needs

Old Navy selected ProfitLogic's Pricing4Profit™ product to:

Improve markdown profitability by increasing gross margin dollars
Improve, consolidate and standardize the markdown process
Predict and influence the impact of promotions on sales supporting new promotional strategies

Pricing4Profit assists retailers in making quick, confident and more profitable markdown decisions by centralizing and standardizing the markdown process and providing the merchandising organization with visibility into store level customer demand information to drive their decisions. The merchandising group consists of approximately 150 associates, buyers, planners, merchandise assistants and merchandising executives. Buyers and merchandising executives attended a project overview session and detailed, hands-on training was provided to all planners and merchandise assistants in Planning and Distribution groups.

Challenges

Old Navy required Pricing4Profit to be implemented quickly. Training development began in mid-September with the goal of having the solution fully integrated and usable by mid-November to take advantage of Pricing4Profit's benefits during the 2002 holiday season. Implementation included deploying the new software and revising the business processes.

TEC Services and Products Delivered

ProfitLogic contracted with TEC to provide Pricing4Profit training. TEC developed customized materials that provided Old Navy's Pricing4Profit users with a quick and easy way to learn the system. Because Old Navy selected a train-the-trainer approach, TEC developed a program that quickly trained its trainers on the business processes and software application. This program helped Old Navy develop an internal team of experts to support the roll-out to each department.

Customized materials and services provided by TEC included:

Functional checklist for ProfitLogic
Executive Overview presentation
Customized User Guide
Trainer's Guide
Quick Reference Guide
Practices Exercises and Learning Scenarios
Business Scenarios
Training delivery for Old Navy trainers
Support Process and Guidelines
Lab Guidelines for the go-live day
Refreshers and Go-Live Support Guidelines
User Acceptance Testing Guidelines

Results

TEC met or exceeded all deadlines for documentation, training materials, and training delivery. Old Navy successfully implemented Pricing4Profit in November 2002 to manage Holiday 2002 markdowns and clearance, which represents a strategic advantage for the company during the year's shortened Christmas selling season.