Navy is a division of Gap, Inc. of San Francisco, Calif.,
and has 800-plus stores in the U.S. and Canada. The company
makes shopping fun and fashion affordable for the whole
family with sportswear and accessories for babies, girls,
boys, men, and women.
Navy selected ProfitLogic's Pricing4Profit™ product to:
markdown profitability by increasing gross margin dollars
Improve, consolidate and standardize the markdown process
and influence the impact of promotions on sales supporting
new promotional strategies
assists retailers in making quick, confident and more profitable
markdown decisions by centralizing and standardizing the markdown
process and providing the merchandising organization with
visibility into store level customer demand information to
drive their decisions. The merchandising group consists of
approximately 150 associates, buyers, planners, merchandise
assistants and merchandising executives. Buyers and merchandising
executives attended a project overview session and detailed,
hands-on training was provided to all planners and merchandise
assistants in Planning and Distribution groups.
Navy required Pricing4Profit to be implemented quickly. Training
development began in mid-September with the goal of having
the solution fully integrated and usable by mid-November to
take advantage of Pricing4Profit's benefits during the 2002
holiday season. Implementation included deploying the new
software and revising the business processes.
TEC Services and Products Delivered
contracted with TEC to provide Pricing4Profit training.
TEC developed customized materials that provided Old Navy's
Pricing4Profit users with a quick and easy way to learn
the system. Because Old Navy selected a train-the-trainer
approach, TEC developed a program that quickly trained its
trainers on the business processes and software application.
This program helped Old Navy develop an internal team of
experts to support the roll-out to each department.
materials and services provided by TEC included:
checklist for ProfitLogic
Exercises and Learning Scenarios
delivery for Old Navy trainers
Process and Guidelines
Guidelines for the go-live day
and Go-Live Support Guidelines
Acceptance Testing Guidelines
or exceeded all deadlines for documentation, training materials,
and training delivery. Old Navy successfully implemented Pricing4Profit
in November 2002 to manage Holiday 2002 markdowns and clearance,
which represents a strategic advantage for the company during
the year's shortened Christmas selling season.