TEC: Technical Education Consultants, Inc.
Client Case Study

Duane Reade

Duane Reade, the largest drug store chain in the metropolitan New York City area, operates over 230 stores in commercial and residential neighborhoods throughout New York. Duane Reade offers a wide variety of prescription and over-the-counter drugs, health and beauty care items, cosmetics, greeting cards, photo supplies and photofinishing. The company has ranked as the fastest-growing drugstore chain in the industry, expanding from 67 stores at the end of 1997 to 255 stores at the end of 2004, is number one in sales per square foot, and recorded sales of $1.4 billion in fiscal 2004.

Pixology Training Needs

Duane Reade is the first U.S. retailer to purchase and install the U.K.-based Pixology photo processing system using self-service kiosks and online print selection. Pixology is a leading provider of software for the digital photography industry, enabling retailers of photofinishing services to substitute their analogue film environment with new digital infrastructure.

Pixology supplied Duane Reade with a complete own-brand digital photofinishing solution for customers whether they are at home, in-store or on the move. Kiosks were installed in 160 stores, 50 of which are non-minilab stores, whereby customers can create print orders from digital media. The Preview&Select™ software was installed in 110 stores, providing customers with a unique facility to drop off their film rolls and then preview the processed film via a branded email, but before the entire roll gets printed. The stores also have Pixology's PictureSuite™ consumer software that enables customers to organize, share, and edit digital images at home.

TEC was engaged to develop training materials including Trainer's Guide, Student Workbook, Learning Surveys, Practice Exercises, and train all stores managers, photo supervisors, and cashiers in the use of the various Pixology hardware and software.


Challenges of the project included:

  • Photo labs are not installed in all stores thus requiring the development of two distinctly different operating procedures based on the type of store.
  • Training facilities and availability of trainees were extremely limited.
  • Roll-out schedule changed almost bi-monthly.
  • Kiosks and other equipment were not available to consultants to use during development.
  • System documentation was limited.

TEC Services and Products Delivered

TEC developed a set of custom materials for each job function. Materials include:

  • Trainer's Guide
  • Learning Surveys
  • Student Workbook
  • Practice Exercises
  • Job Aids for training and stores.

TEC used a system simile to aid in the development and testing of procedures and processes included in the documentation.


Duane Reade is equipped with a full set of custom system documentation, training materials and job aids for their anticipated roll-out.

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